Customer Engagement and Service: Two Best iPad POS Practices2 min read
Last month, two award-winning restaurants in Des Moines, Iowa, Centro and Django, announced that they will now present their respective wine-lists on an iPad menu. A look at the panoptic wine programs at both restaurants demonstrates two best iPad POS practices — customer engagement and personal service.
Centro (the name means “city center”) is a full-service casual Italian restaurant which features classic Italian cuisine, wood-grilled specialties, and New York-style coal-fired brick oven pizza, while Django is a casual French brasserie that serves classic French cuisine; cheeses, cured meats, fresh seafood, artisan bread, and desserts are served from the brasserie’s interactive chef station.
The man behind both restaurants is restaurateur George Formaro, who also owns South Union Bakery, an artisan bakery he opened in 1996 as well as two other very successful restaurants in the city: South Union Bread Café (also started in 1996) and Gateway Market & Café, which he opened in 2002 with hospitality executive and partner, Paul Rottenberg, President of Orchestrate Management and Associates, a leading hospitality management and development company in Des Moines, which manages the restaurants.
Whether they want to browse the collection or explore a regional specialty, both wine expert and novice alike can benefit from the iPad menus, which let guests effortlessly navigate the restaurant’s wine list, sort by region, varietal, or price, or search by name, obtain photos, wine labels, and detailed information about each of wine, find tasting notes, information on the winery, region, and variety, search interactive maps, find recommended food pairings, and view videos. Guests can also send themselves an email of their wine selections and save their selections to a favorites list on the iPad menus.
Like Flagstaff House in Boulder, Colorado, “[t]here is still plenty of personal attention… guests can place a number of wines on a list of those “under consideration” to discuss individually with the sommelier. (Be sure to read our previous blog post, “Guest Buys $20,000+ Bottle of Wine on iPad Wine List POS App.”)
Rod DeAngelo, General Manager of Centro, says, “Our guests have really embraced the [iPad POS] system, appreciating how easy it is to use and how quickly they can find the wine they are looking for.”
Both restaurants use the iPad menus to encourage interaction between servers and guests, which enhances the dining experience. The winning combination reflects two best iPad POS practices, engaging guests and providing personal service.
Rottenberg explains, “The [iPad POS] system engages the guest and provides a unique and accessible way to experience our wine collections.”
Disclaimer: This is an independent report sourced from one or more news articles and or press releases; none of the company’s, entities or technologies digressed in this report are affiliated with or a client of Aptito.
Aptito offers a unique All-in-One Solution that features the best iPad POS which also includes a reservation app, integrated POS with remote access and an easy-to-use online interface.
