Crave and U-ko to use Digital Menu Display to Woo Millennials2 min read
Another two new restaurants have announced plans to introduce digital menu display technology to their establishments within the next few months.
In Asia, Starwood Hotel’s Aloft Bangkok-Sukhumvit 11, which is scheduled to open on October 1st in Bangkok, Thailand, says it will use a tableside digital menu display in its all-day restaurant, Crave. The smart casual restaurant will employ the technology to draw attention to featured specials and seasonal selections, which will pop up on each table’s digital menu display screen. Guests will also be able to use the digital menu display to pour over Crave’s extensive list of over 1,800 bottles of wine, find the perfect wine to complement their selected entrée, peruse detailed descriptions, tasting notes, and wine reviews of Crave’s collection of 250 wine labels, or expand their knowledge of select wineries and vintners. The digital menu display is a key part of Aloft Bangkok’s dual strategy to reach tech-savvy younger consumers and to enter Asia’s burgeoning wine-appreciation market.
Closer to home — last month, Nation’s Restaurant News reported that the Umami Restaurant Group announced that it will launch its new U-ko chain — a fast-casual version of its Los Angeles-based, casual dining, Umami Burger brand – in Los Angeles, California, later this year. Adam Fleishman, founder, CEO, and majority partner of Umami, describes U-ko, which is slated for national expansion, as his “version of 21st Century fast food.” Fleisher says that, in keeping with the restaurant’s environmentally-friendly design, U-ko will be largely paperless; guests at U-ko will be able to place and pay for their order directly from a table-top mounted digital menu display.
By enabling touch-screen point-of-sale and payment, the digital menu display will help improve the restaurant’s efficiency – and help U-ko reach Generation Y consumers, who, as Dennis Lombardi, executive vice-president of WD Partners – a customer experience expert for global food and retail brands, told Nation’s Restaurant News earlier this year, “embrace new technologies that make restaurants more efficient.”
Disclaimer: This is an independent report sourced from one or more news articles and or press releases; none of the company’s, entities or technologies digressed in this report are affiliated with or a client of Aptito.
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