The Age of the Digital Menu is Upon Us3 min read
Digital menus are not just for restaurants anymore. Rather, their application is rather wide reaching and offers numerous salvos to any entity involved in the hospitality industry. From wine bars to cafes, burger joints to hotels, and of course, mainstream restaurants, too. Find out what all of the buzz is about with an exciting and modern digital menu.
Wine Bars Benefit from a Digital Menu
Bones in Atlanta now offers a lavish digital menu that features hundreds of wines from their cellar. The menu presents detailed descriptions of all wines as well as high resolution pictures, including their histories and vintages. The digital menu wine list also offers guests pairing suggestions. Chicago Cut Steakhouse in – you guessed it – Chicago has also followed suit with a digital menu wine list. They too offer similar features on their wine list, and have reported an increase of sales to the tune of nearly 20%; similar to the same sales increases realized at Bones.
Cafés Realize Success with Digital Menus
Au Bon Pain in Boston has more than 200 locations and is a prime destination gourmet café. They have begun to implement digital menus in six of their 200 plus locations as a test pilot to see how things may shape up on the grander scale. Patrons are reporting that the digital menus are easier to use than the traditional paper and pad offered at Au Bon Pain, and the café chain could soon add them to all of their locations.
Burger Joints Offer Endless Combos with a Digital Menu
Stacked in LA is a newer burger joint that literally offers nearly endless combinations of the burgers that you can create and custom order. Guests are treated to a tableside digital menu that allows them to explore their combination prospects with creating a custom gourmet burger. The chain currently has two locations in California where guests are enticed with a high-tech digital menu for burger orders.
Digital Menus at Airports
JKF airport in New York State now has several restaurants that offer convenient digital menus. Guests can reduce wait time and even tender payment using the digital menus. The airport has reported that this has increased sales and efficiency at the restaurants where they have them in place.
Hotels Implementing Digital Menu
The popular Aloft Hotels, as well as other signature resorts like the five star Mondrian (SoHo) have added a digital menu to entice guests in their rooms and suites. Guests are offered digital menus upon checking in. They can then use them to order room service or other services at the press of an onscreen button.
The Final Digital Menu Scoop
As you can see, the real brunt of it all is as such: more places are officially entering the technological and digital race of tomorrow in order to stay competitive today. Sounds odd, right? But the truth of the matter is that it’s a digital age in which we live, and people are beginning to demand the very finest from technology, as well as demand that it is omnipresent with their existence.
This translates into the reasoning behind this digital age race in the hospitality industry that is taking place. It also represents something wonderful for the consumer: improved service, fewer orders and frustrations, and exciting digital menus that aim to change everything for the better in the very near future.
The most exciting superlative of it all is that the future is here, it’s arrived, and it is indeed wonderful.
