Feature-Rich Digital Menus Saves Time and Money for NYC Eatery2 min read

Earlier this week, Inc.com reported that De Santos, an upscale Italian restaurant in New York City’s West Village, has become the first New York City restaurant to be “completely run” on digital menus. The digital menus provide De Santos with a sophisticated touch-screen point-of-sale iPad POS System, and payment system, but at a fraction of the cost of a traditional POS system.

The state-of-the-art digital menus enable De Santos’ wait-staff to:

• Reference table and seating charts, keep track of the number of people in a party and where they are seated;

• Provide guests with a complete visual catalogue of the restaurant’s food and beverage offerings, with high-resolution color photos and detailed information and specifications on each entry;

• Select the customer’s order from the visual catalogue of all of the restaurant’s food and drink offerings (eliminating the need to go to a traditional terminal to re-enter the entire order);

• Send the order wirelessly to the kitchen and bar to be printed and punched (saving time both for the server and kitchen staff);

• Deliver food orders to the table faster and with greater efficiency and fewer mistakes;

• Swipe the customer’s credit card, obtain the customer’s signature, complete payment, and email an electronic receipt to the customer’s email address — all right at the table (eliminating the need to make multiple trips to present the bill, obtain credit card authorization, return the credit card print out for signing, and provide the customer with the final receipt);

• Have more productive time to: handle more tables, take and serve more orders, refill more drinks, and respond to more customer questions, and provide faster, more efficient customer service, and turn tables faster.

For the owners, these customer benefits and staff efficiencies translate to an increase in customer sales and satisfaction, and in restaurant revenue; for customers, it means less waiting time, better, faster, and more efficient service, and fewer mistakes. The digital menus also keep De Santos’ owners connected, even when they’re away: each owner can remotely monitor every aspect of the restaurant’s operations and receive operational performance data, updated and analyzed on a transaction-by-transaction basis.

Disclaimer: This is an independent report sourced from one or more news articles and or press releases; none of the company’s, entities or technologies digressed in this report are affiliated with or a client of Aptito.

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