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Just Touch, Pick, & Pay With Chipotle’s iPhone Restaurant Menu2 min read

No calling, no computer, no driving around looking for a location, no waiting in line to order; the iPhone restaurant menu at Chipotle Mexican Grill makes food ordering fast and easy. Just touch, pick, and pay from your iPhone.

The iPhone restaurant menu is one more way Chipotle is working to change the world of fast food by creating a fundamentally different dining experience for its guests. Chipotle calls it “Food With Integrity.” The restaurant uses ingredients that provide “great taste, great nutrition, and great value” and sources its food from farms that meet strict standards of sustainability and respect for the animals and the land on which they are raised.

Chipotle’s iPhone restaurant menu is a reflection of the company’s commitment to respect the needs of its customers’ busy lifestyles as well, by making it as fast and easy as possible to order and pay for their food on the go.

The hierarchical style of Chipotle’s iPhone restaurant menu is intuitive and easy-to-use. The list of food and beverage options starts with six food categories: Burrito, Bowl, Soft Tacos, Crispy Tacos, Salad, and Sides and Drinks, then lets guests drill down for greater specificity and more detail, such as the specific type of burrito, bowl, taco, etc.

With Chipotle’s iPhone restaurant menu, Chipotle fans can find a nearby Chipotle location, see continually updated restaurant hours of operation, get directions, see a photo along with the price and a short description of each food and beverage option, fill their to-go “bag” with their favorites, customize their order by choosing from a long list of sides or entering special instructions, easily add or remove items from their order, name their order for future reference, save their order to a favorites list to speed reorders, save additional comments with favorites and most recent order, securely store credit card information, and pay instantly with a credit card – all from their iPhone, so their order is ready for them when they arrive at Chipotle to pick it up.

Chipotle’s iPhone restaurant menu delivers great food fast — where and when you want to pick it up. Just think about how easy it will be to find all the great Chipotle locations to eat at on your way to Chipotle’s free, all-day food and music festival, Cultivate, in Chicago this Saturday (October 1, 2011).

Disclaimer: This is an independent report sourced from one or more news articles and or press releases; none of the company’s, entities or technologies digressed in this report are affiliated with or a client of Aptito.

Aptito offers a unique All-in-One Solution that features an iPhone restaurant menu and that also includes a reservation app, integrated POS with remote access and an easy-to-use online interface. Click Here to learn more.