Volume Per Guest at Timeshare Resort Jumps $1,800-$2,800 with iPad POS3 min read

It’s no secret that timeshare resorts have been struggling to sell shared-ownership (timeshare) properties in the present tough economic environment. But iPad POS software is helping turn that around – handing a new lifeline to these depressed properties.

Traditional point-of-sale (POS) materials and presentations offer little to keep potential clients engaged. But those long, boring, disengaging, and high-pressure timeshare meetings are quickly becoming a thing of the past. An iPad POS lets timeshare resorts entertain prospective clients with dramatically improved multi-media presentations that keep participants alert and focused without the need to resort to the stereotypical stress-inducing sales tactics potential purchasers have come to dread.

Content of timeshare sales presentations no longer need be limited to movie clips, slideshows, press releases, and news articles. The versatility, speed, and power of the iPad POS creates virtually limitless possibilities for new and unique content and offers seamless transition from one form of promotional material to another. That means a timeshare resort has the ability to vary presentations to accommodate geographic differences or match the tastes and styles of different demographics – customizing content to appeal to young professional couples, families looking for a vacation home, retirees, or even college students looking for adventure or a great spring-break hangout. Moreover, an Apple point of sale app can be tailored to the specific needs of each timeshare resort, and updated as often as needed to keep up with changing needs.

It can also change the image of timeshares in the mind of the consumer. While the content of a timeshare resort’s presentation can be changed instantaneously by management or professionals authorized to do so, an iPad POS system can ensure that the message delivered by different representatives is clear, consistent, and credible. In an industry notorious for misrepresentation by indiscriminate sales personnel of the benefits of ownership and rights of use (a practice so prevalent and widespread the industry has dubbed it “pitching heat”), this clarity, consistency, and credibility is vital to helping timeshares make a comeback.

But it isn’t just the quality, speed, versatility, adaptability, instant nature, and consistency of iPad POS audio-visual presentations that is helping timeshares close sales at an unprecedented rate. Portability and flexibility are big factors, too. Instead of having to book timeshare meetings at a set time in a hotel conference room, sales personnel are able to meet potential clients anywhere, anytime.

(Portability was one of the three top benefits noted by Aurora Fashion’s Director of Strategic Marketing; the other two: familiarity (“there’s no learning curve”) and intuitivity/ease of use (the iPad POS “required no staff training”).

The small size of the Apple POS tablet means that, instead of having to try to fill a conference room timeslot, and schedule enough people to cover the high rental cost of hotel facilities equipped with bulky traditional presentation equipment, such as video projectors, screens, televisions, and the like, with an iPad POS system, presentations can be made to much smaller groups or on a one-on-one basis, if desired – reducing space, equipment, and overall presentation costs while increasing the personal human element essential to closing a sale. That makes an Apple point of sale device not only an optimal tool for timeshare resorts to use to generate sales, but for timeshare rental companies to use to help timeshare owners rent out their properties.

Timeshare resorts implementing an iPad POS have seen increases in sales volume of up to 40%! For at least one timeshare, that translated to a jump in the resort’s Volume Per Guest (VPG) (i.e., the average dollars generated per prospective client) of $1800-$2800.

Disclaimer: This is an independent report sourced from one or more news articles and or press releases; none of the company’s, entities or technologies digressed in this report are affiliated with or a client of Aptito.

Aptito offers a unique All-in-One Solution that features an iPad POS which also includes a reservation app, integrated POS with remote access and an easy-to-use online interface. Click Here to learn more.